Cardiovascular disease remains the leading cause of death in developed countries (source: BCC Inc., August 2004) and accounts for 4 million deaths each year in Europe, over 1.5 million of which are in the EU (source: Heart European Network 2004).

EU health ministers have recognised this and encouraged member states and the European Commission to advance treatment and encourage research (source: European Commission June 2004).

As a result this recommendation has taken root, with prescriptions for drugs to treat cardiovascular disease up from 162 million in 2002 to nearly 180 million in 2003 (source: British Heart Foundation, 2004); a similar trend with devices has followed suit.

As a result of positive feedback received from Business Briefing: European PharmacoTherapy (which gave an in-depth overview of the European pharma market covering cardiology) and the inaugural edition of US Cardiology (produced specifically for the US cardiovascular market) by readers, media partners and clients alike, Touch Briefings is pleased to introduce the inaugural edition of European Cardiology.
Business Briefing: European Cardiology 2005 will bring together leading industry experts in each specialised sector within cardiovascular care, in order to provide physicians, surgeons and professionals who come into daily contact with cardiac patients with comprehensive information on the latest innovations and developments they require to diagnose and treat their patients effectively.
The publication will be produced with a supporting website, containing technical and specifying information from leading drug therapy and device suppliers in the European cardiology market.

Eteinne Aliot  Department of Cardiology, Hopital de Brabois, University of Nancy, France
Luigi de Ambroggi  Professor of Cardiology, University of Milan, Italy
Dirk Brutsaert  Department of Cardiology, AZ Middelheim Hospital, University of Antwerp, Belgium
A John Camm  Professor of Cardiology, St. George’s Hospital, London, UK
Denis Cokkinos  Department of Cardiology, Onassis Cardiac Surgery Centre, Athens, Greece
Paul Collinson  Consultant Chemical Pathologist and Senior Lecturer, St George’s Hospital, London, UK
Helmut Drexler  Department of Angiography and Cardiology, University of Hannover, Germany
Alan Fraser  Senior Lecturer, Department of Cardiology, University of Cardiff, UK
Eberhard Grube  Chief, Department of Cardiology and Angiology, Siegburg Heart Centre, Siegburg, Germany
Bruce Keogh, Professor, Cardiac surgery, University College London, UK
Juhani Knuuti  Turku PET Centre, University of Turku, Finland
Patrick Nataf, Cardiac Surgery Department, Centre Cardiologique du Nord (CCN), Saint Denis, France
Peter Nilssen  Department of Medicine, Lund University Hospital, Malmo, Sweden
Erwin Oechslin  Division of Cardiology, University Hospital Zurich, Switzerland
Ali Oto  Faculty of Medicine, Hacettepe University School, Ankara, Turkey
Frank Rademakers  Department of Cardiology, Gasthuisberg University Hospital, University of Leuven, Belgium
Simon Redwood  Consultant Cardiologist, Cardiothoracic Centre, St. Thomas’s Hospital, London, UK
Hugo Saner  Professor of Cardiovascular Prevention and Rehabilitation, Swiss Cardiovascular Centre, Bern, Switzerland
Erik Thaulow  Department of Paediatric Cardiology, Rikshospitalet, Oslo, Norway
Willian Wijns  Co-Director, Cardiovascular Centre, Aalst, Belgium
John Yarnell  Department of Epidemiology and Public Health, Queens University, Belfast

Publication

Business Briefing: European Cardiology 2005 will be produced to the highest quality in A4 size and printed on 115gsm ultra-white art paper.

Website

A dedicated area will also be included on our newly upgraded website and will include five sections:

1. The Publication – reproduced in full
2. Reference Section – containing detailed information and statistics on developments in each region
3. Technology & Services Section – containing technical articles provided by the advertisers
4. Supplier Zone – categorising advertisers by industry sub-sector. A full page for each advertiser will include:

a. Name, address and all contact details, with email link
b. URL link to the advertiser’s website
c. Corporate logo
d. Abstract of the technical article, provided by the advertiser, designed to optimise spidering from Google and bring external visitors directly to the advertiser’s Supplier Page, plus link to the article itself
e. Links to the advertiser’s own corporate website to promote: testimonials, products and services, corporate presentations, press releases and case studies

5. e-Mail Response Service – allowing readers to quickly request more information on the products and services advertised

Business Briefing: European Cardiology 2005 will be distributed in May 2005 to a readership of 48,000 senior cardiac physicians (Publisher’s Statement) including:

Directors of Cardiology/Coronary Care Units
Cardiologists
Interventional Cardiologists/Radiologists
Paediatric Cardiologists
Cardio-Thoracic Surgeons
Heart Failure Specialists
Radiologists/Cardiac Imaging Specialists
Pacing Specialists
Selected PCPs

Business Briefing: European Cardiology 2005 will be distributed to select members of the following associations:

Association for European Paediatric Cardiology (AEPC)
The International Society for Heart and Lung Transplantation (ISHLT)

All specific reader responses will be forwarded to the advertiser within 48 hours. The Touch Briefings Response Unit will forward a monthly comprehensive Response Report to the advertiser in spreadsheet format for ease of integration into your own prospect database.

Advertising Rates	4 Colour		2 Colour		Black & White
	£	US$	£	US$	£	US$
Double Page	£13,530	$25,707	£12,320	$23,408	£11,715	$22,258
Single Page	£8,250	$15,675	£7,590	$14,421	£7,040	$13,376
Half Page	£5,720	$10,868	£5,170	$9,823	£4,620	$8,778
Special Positions					£	US$
Opposite Foreword					£11,500	$21,800
Opposite 1st Contents Page					£10,500	$19,900
Opposite 2nd Contents Page					£9,500	$18,000
Opposite 3rd Contents Page					£9,000	$17,100

Sponsorship	£	US$
Exclusive Section Sponsors 1st DPS position in the section Sponsor Logo on the Contents Page pertinent to that section Sponsor Logo with hyperlink from sector pages within the website contents of the publication 100 copies of the report to your HQ 100 copies of the report to be mailed to your customers 1,000 reprints of four-page technology article	£25,000	$47,500
Contents Page Logo	£8,250	$15,600
Other Promotional/  Commercial Positions Book Marks Stitched Inserts Loose Inserts Wraps Gatefold Adverts	£14,495 £14,495 £14,995 £12,995 £23,200	$27,500 $27,500 $28,400 $24,600 $44,000
Special Positions 8 page full colour 6 page full colour 4 page full colour 3 page full colour	£44,850 £34,850 £24,850 £19,715	$85,200 $66,200 $47,200 $37,400
Reprints	Click here for Rate Card