In response to the positive feedback received from readers, media partners, and clients regarding Business Briefing: US Kidney & Urological Disease 2005, Touch Briefings is delighted to introduce a follow-up report – Business Briefing: European Kidney & Urological Disease 2006. This will cater solely for the European urology and nephrology markets.

Kidney and urological diseases and disorders are a growing burden on the healthcare system, with prostate cancer now being the most common male malignancy in western countries (DataMonitor, Sep 2004). With an ageing population set to contribute further to the healthcare burden, innovations in the diagnostic, pharmacologic and surgical fields have a major part to play in the management of kidney and urological diseases to reduce the impact of rising healthcare costs. An indication of this expense is the World Health Organization’s conservative estimate indicating worldwide direct and indirect costs of urinary incontinence alone already exceeds US$16 billion annually.

Business Briefing: European Kidney and Urological Disease 2006 will bring together leading industry experts to provide readers with a comprehensive overview of current developments within each field. The project will investigate the latest innovations and therapies being utilised for the effective diagnosis and treatment of patients. In addition to the hardcopy report, a search-optimised supporting website will be produced containing technical data and information from leading pharmaceutical organisations and device suppliers in the market.

Confirmed editorial advisory panel members:

Walter Artibani MD Secretary General & Director International Continence Society
Dimitris Hatzichristou MD  Immediate Past-President, European Society of Sexual Medicine
Christer Holmberg MD PhD  Secretary-General, European Society for Paediatric Nephrology
Jan Lerut MD  President, European Society for Organ Transplantation
Francesco Locatelli MD  President, European Renal Association
Althea Mahon RN  President, European Dialysis and Transplant Nurses Association/European Renal Care Association
Dr Pedro Nunes MD PhD  Chairman, European Society for Residents in Urology
Pierre Teillac MD  Secretary-General, European Association of Urology
Levent Turkeri MD  Board Member, European Society of Oncological Urology
Jan Weening MD President, International Society of Nephrology

The report will contain leading papers and salient articles written by recognised urology and nephrology thought leaders from across Europe. The editorial policy has been designed to provide independent commentary and encourage discussion among the healthcare peer group.
 
Proposed editorial contributors include:

Karl-Erik Andersson  Professor of Clinical Pharmacology, Department of Clinical Pharmacology, Lund University, Sweden
Freddie Hamdy  Professor of Urology, University of Sheffield, UK
Jonathan Waxman  Professor of Oncology, Hammersmith Hospital, London
Mark Emberton  Senior Lecturer in Oncological Urology, University College London
Roger Kirby  Professor of Urology, University of London
Alessandro Sciarra  Department of Urology, University La Sapienza, Rome
Anders Bjartell  Department of Urology, Malmö University Hospital, Spain
Linda Cardozo  Professor of Urogynaecology, Kings College Medical School, London
John Feehally  Professor of Renal Medicine, Leicester General Hospital, UK
Hans-Henrik Parving  Steno Diabetes Center, Gentofte, Denmark
Claudio Ronco  Director, Dialysis and Renal Transplantation Programs, St Bartolo Hospital, Vicenza, Italy
Gert Mayer  Head, Division of Nephrology. University Hospital, Innsbruck Germany
A R Watson  Children & Young People’s Kidney Unit, City Hospital, Nottingham, UK
C Schroder  Department of Pediatric Nephrology, Wilhelmina Children’s University Hospital, Holland
Lutz Fritsche  Humboldt University, Berlin
Ohori Dillioglugil  Department of Paediatric Oncology, Kocaeli University, Izmit-Kocaeli, Turkey
Andrea Salonia  Department of Urology, San Raffaele Hospital, Milan

Touch Briefings researchers have identified certain key topical areas proposed for inclusion and discussion in the report:

• Urological and renal oncology
• Chronic and end-stage kidney disease
• Dialysis & Renal Transplantation
• Benign prostatic hyperplasia
• Urinary incontinence
• Interstitial cystitis
• Sexual dysfunction
• Hypogonadism

Business Briefing: European Kidney and Urological Disease 2006 will be distributed throughout Europe in November 2005 to a readership of 48,000 (Publisher’s Statement) urological and nephrological specialists including:

• Urologists
• Paediatric urologists
• Urogynaecologists
• Uro-oncologists
• Urogynaecological oncologists
• Neuro-urologists
• Endo-urologists
• Radiologists/diagnostic radiologists
• Reproductive endocrinologists
• Heads of nephrology
• Nephrologists
• Nephrological surgeons
• Transplant nephrologists and surgeons
• Renal care physicians
• Primary care physicians
• Medical directors of managed care organisations
• Medical directors
• Hospital Purchasing Managers

Extra copies of Business Briefing: European Kidney and Urological Disease 2006 will be distributed to select members of the following associations:

International Society of Nephrology (ISN)
The European Association of Urology (EAU)

Business Briefing: European Kidney and Urological Disease 2006 is geared to generate qualified responses by providing a unique link between advertisers and the buyers that they need to reach. Touch Briefings has developed a unique targeted approach spanning each component involved in the Advertising Package to best exploit each market and provide maximum return on investment.

Book

Each report has a specifically designed Reader Response Card to allow readers to request further product and company information directly from Touch Briefings. The Response Unit has, furthermore, developed a response carrier sheet, which is distributed with each briefing to further promote the advertiser’s products and services to our readership.

Website

The Supplier Zone is an integral aspect of Touch Briefings’ newly upgraded website, launched in January 2004. Each advertiser will be designated a full page in which to further promote their company and its products and services. An abstract of the company’s technical article will enhance new traffic from Google, while the page is designed to include a number of links to the advertiser’s own website. As outlined in the Publication Format, each Supplier Page will include:

• Name, address and all contact details, with email link
• URL link to the advertiser’s website
• Corporate logo
• Abstract of the technical article with links to the advertiser’s own corporate website to promote testimonials, products and services, corporate presentations, press releases, and case studies

• Target senior level executives and decision-makers with your advertising message
• Generate enquiries and sales leads from leading industry decision-makers and buyers for your salespeople to follow up on
• Increase your presence at the leading industry trade shows and events
  Write about the technologies and solutions that you provide

A strategic advertising position

An electronic version of the publication on our website

A technical editorial article of 1,500–2,000 words, including diagrams or photographs for the Technology & Services Section in a PDF file

A dedicated page within The Supplier Zone on our website including:

• Abstract of the technology article inviting readers to view the article in full, and to draw visitors from Google
• Corporate logo placement
• A hyperlink to your company website
• An e-mail link to your sales department
• Facility to include details of current products and services, press releases and presentations via links to your own   company website

A reader response service in operation for 12 months after publication

• Reader Response Card System
• Carrier Sheet Response System
• Direct e-mail and hyperlink from Supplier Zone

Regular response reports e-mailed directly to your sales department

A complimentary copy of Business Briefing: European Kidney and Urological Disease 2006 report