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Touch Briefings welcomes editorial submissions for inclusion within our print reports and website from industry practitioners.
 

Contents:

Executive Summary
Advisory Panel
Editorial Content
Publication Format
Distribution and Readership
Reader Response Service
Response Reports
Benefits
Advertising Package
Advertising Rates
Specifications


Executive Summary


Pharmaceutical companies spend at least 20% of their revenue - over US$30 billion annually - on drug discovery and development (ChemNavigator, 2005). Today’s drug discovery market is a growing and competitive field. The global pharmaceutical industry continues to invest billions of dollars in research and development (R&D) annually. Global drug discovery spending is expected to reach US$25.1 billion by 2006, an increase of 29% from 2002 (Drug Researcher, 2005).
With generic competition eroding profits from traditional blockbuster drugs, pharma operations must optimise their R&D programmes and outsourcing activities. In order to meet the increasing costs of drug development, utilizing the latest technological advancements in drug discovery is essential to develop the next potential breakthrough in the global healthcare markets.

Business Briefing: Future Drug Discovery 2006 is proud to bring together the most respected experts and key opinion leaders within the industry in order to provide authoritative and unbiased analysis to enable informed strategic decisions to be made. The report will evaluate and compare the current and future technologies that will improve the drug discovery process. Business Briefing: Future Drug Discovery 2006 will be profiling new initiatives and technology development for the competitive and highly dynamic pharmaceutical and biotechnology markets.



Advisory Panel


Editorial advisory panel members include:

Jack Aurora, Ph.D., Director, Pharmaceutical Research and Development, Pharmascience Inc.
Professor Dr Jurgen Borlak  Chair, Pahrmaco- and Toxicogenomics, Medical School of Hanover, Fraunhofer Institute
Dr Dalia Cohen  Vice President and Global Head of Functional Genomics, Novartis Institute for Biomedical Research
Damian Counsell  Rosalind Franklin Centre for Genomic Research
Dr. Catherine Fenselau, President of US HUPO (Human Proteome Organisation)
Dr Paul R. Gellert, Senior Principal Scientist, Product Development, Astra Zeneca, Research and Development
Dr Bryn Roberts, Site Head, Discovery Informatics, AstraZeneca
Professor Dr Marco Soria  Chairman, Section for Applied Functional Genomics, European Federation of Biotechnology
Frank Traganos  Treasurer of International Society for Analytical Cytology
Cara Wykowski  Executive Director, The Proteome Society 
John Yates  Department of Cell Biology, The Scripps Research Institute
 




Editorial Content


Business Briefing: Future Drug Discovery 2006 will contain leading papers and articles written by key global opinion and thought-leaders. The editorial has been designed to provide leading commentary and encourage discussion among this healthcare peer group. Topics will include:

Drug Discovery
Bioinformatics
Genomics
Proteomics
Transgenics
Metabolomics
Screening & Image Analysis
Microarrays
High-throughput Screening
Pharmaceutical Ingredients
Combinatorial Chemistry
Outsourcing
Chromatography
Peptide Synthesis

Proposed Editorial Contributors:

Rolf Apweiler  EMBl Outstation, European Bioinformatics Institute (EBI), Hinxton, Cambridge
Dieter Bimberg  Technical University of Berlin
Professor Dr Jürgen Borlak  Chair, Pharmaco- and Toxicogenomics, Centre of Pharmacology and Toxicology, Medical School of Hanover, Fraunhofer Institute
Dr Dalia Cohen  Vice President, Novartis Institute for Biomedical Research
Dennis Deppe  University of Texas at Austin
Reyna Favis  Senior Scientist, Department of Pharmacogenomics, Johnson & Johnson Pharmaceutical Research & Development
Paolo Fortina  Professor of Medicine, Director, Genomics and Diagnostics Center for Translational Medicine, Thomas Jefferson University
Dr Juergen Hammer Global Head, Bioinformatics, Genetics & Genomics, Roche Pharmaceuticals
Fuchu He  Beijng Institute of Radiation Medicine, Beijing, China; Institutes of Biomedical Sciences,
Dr John Hill  Executive Director, Pharmaceutical Research Institute, Bristol-Myers Squibb
Lukas Huber  Department of Histology and Molecular Cell Biology, Medical, University Innsbruck, Austria
Dr Shiew-Mei Huang  Deputy Office Director for Science, Office of Clinical Pharmacology and Biopharmaceutics, Center for Drug Evaluation and Research, (CDER), US Food and Drug Administration (FDA)
Walter H Koch  Senior Director, Pharmacogenetics Department, Roche Molecular Systems
Dr Rebecca Kush  Founder and President, Clinical Data Interchange Standards Consortium 
Joshua LaBaer  Director, Institute of Proteomics, Harvard Medical School.
Dr Zicai Liang  Group Leader, Genomics Technologies, Center for Genomics and Bioinformatics, Karolinska Institute
Professor Jacquie McGlade  European Environment Agency, Denmark
Prof Dr Ing Wolfgang Marquardt  RWTH Aachen, DE
Dr Markus Templin  Head of Microarray Technology, Natural and Medical Science Institute, University of Tubingen
William G Thilly  Biological Engineering Division, Massechusetts Institute of Technology,
Dr Frank Traganos  Treasurer, International Society for Analytical Cytology
Professor Mathias Uhlen  KTH Biotechnology, AlbaNova University Center, Royal Institute of Technology (KTH)
Walter Weiss  Technische Universität München, Dept. of Proteomics, Freising, Germany
Dr Klaus Wilgenbus  Head Corporate Department for Research and Development Licensing, BI




Publication Format


Business Briefing: Future Drug Discovery 2006 will be produced to the highest quality in A4 size and printed on 115gsm ultra-white art paper.

Website

A dedicated area will also be included on our newly upgraded website and will include five sections:
 
1. The Publication – reproduced in full

2. Reference Section – containing detailed information and statistics on developments in each region

3. Technology & Services Section – containing technical articles provided by the advertisers

4. Supplier Zone – categorizing advertisers by industry sub-sector. A full page for each advertiser will include:
a. Name, address and all contact details, with email link
b. URL link to the advertiser’s website
c. Corporate logo
d. Abstract of the technical article, provided by the advertiser, designed to optimize spidering from Google and bring external visitors directly to the advertiser’s Supplier Page, plus link to the article itself
e. Links to the advertiser’s own corporate website to promote testimonials, products and services, corporate presentations, press releases, and case studies

5. E-mail Response Service – allowing readers to quickly request more information on the products and services advertised



Distribution and Readership


Business Briefing: Future Drug Discovery 2006 will be distributed in December 2005 to a readership of 48,000 (Publisher’s Statement) by name and job title including:

Senior Directors of R&D
Senior Directors of Drug Discovery
Directors of Genomics Programmes
Directors of Proteomics Programmes
Directors of Outsourcing
Directors of Animal Studies
Directors of Product Development
Heads of Business Development
Heads of Drug Development

Media Partnerships

Business Briefings has organised the following media distribution agreements:

Drug Discovery Technology Europe 2006 - IBC Life Sciences
Analytica 2006
CPh Worldwide
Cambridge Healthtech Institute



Reader Response Service


Business Briefing: Future Drug Discovery 2006 is geared to generate qualified responses by providing a unique link between advertisers and the buyers they need to reach. Touch Briefings has developed a unique targeted approach spanning each component involved in the Advertising Package to best exploit each market and provide maximum return on investment.

Book

Each report has a specifically designed Reader Response Card to allow readers to request further product and company information directly from Touch Briefings. The Response Unit has, furthermore, developed a response carrier sheet, which is distributed with each briefing to further promote the advertiser’s products and services to our readership.

Website

The Supplier Zone is an integral aspect of Touch Briefings’ newly upgraded website, launched in January 2004. Each advertiser will be designated a full page in which to further promote their company and its products and services. An abstract of the company’s technical article will enhance new traffic from Google, while the page is designed to include a number of links to the advertiser’s own website. As outlined in the Publication Format, each Supplier Page will include:

  • Name, address and all contact details, with email link
  • URL link to the advertiser’s website
  • Corporate logo
  • Abstract of the technical article with links to the advertiser’s own corporate website to promote testimonials, products and services, corporate presentations, press releases, and case studies



Response Reports


All specific reader responses will be forwarded to the advertiser within 48 hours. The Touch Briefings Response Unit will forward a monthly comprehensive Response Report to the advertiser in spreadsheet format for ease of integration into your own prospect database.




Benefits


  • Target senior level executives and decision-makers with your advertising message
  • Generate enquiries and sales leads from leading industry decision-makers and buyers for your salespeople to follow up on
  • Increase your presence at the leading industry trade shows and events ·  Write about the technologies and solutions that you provide


Advertising Package


A strategic advertising position

An electronic version of the publication on our website

A technical editorial article of 1,500–2,000 words, including diagrams or photographs for the Technology & Services Section in a PDF file

A dedicated page within The Supplier Zone on our website including:

  • Abstract of the technology article inviting readers to view the article in full, and to draw visitors from Google
  • Corporate logo placement
  • A hyperlink to your company website
  • An e-mail link to your sales department
  • Facility to include details of current products and services, press releases and presentations via links to your own company websiteA reader response service in operation for 12 months after publication
  • Reader Response Card System
  • Carrier Sheet Response System
  • Direct e-mail and hyperlink from Supplier ZoneRegular response reports e-mailed directly to your sales department

    A complimentary copy of Business Briefing: Future Drug Discovery 2006 report



Advertising Rates


 Advertising Rates
4 Colour
2 Colour
Black & White
£
US$
£
US$
£
US$
 Double Page
£13,530
$25,707
£12,320
$23,408
£11,715
$22,258
 Single Page
£8,250
$15,675
£7,590
$14,421
£7,040
$13,376
 Half Page
£5,720
$10,868
£5,170
$9,823
£4,620
$8,778
     Special Positions
    £ US$
     Opposite Foreword
    £11,500 $21,800
     Opposite 1st Contents Page
    £10,500 $19,900
     Opposite 2nd Contents Page
    £9,500 $18,000
     Opposite 3rd Contents Page
    £9,000 $17,100


     Sponsorship
    £
    US$
      Exclusive Section Sponsors
    • 1st DPS position in the section
    • Sponsor Logo on the Contents Page pertinent to that section
    • Sponsor Logo with hyperlink from sector pages within the website contents of the publication
    • 100 copies of the report to your HQ
    • 100 copies of the report to be mailed to your customers
    • 1,000 reprints of four-page technology article
    £25,000
    $47,500
     Contents Page Logo

    £8,250

    $15,600

     Other Promotional/
     Commercial Positions

    • Book Marks
    • Stitched Inserts
    • Loose Inserts
    • Wraps
    • Gatefold Adverts
    £14,495
    £14,495
    £14,995
    £12,995
    £23,200

    $27,500
    $27,500
    $28,400
    $24,600
    $44,000

     Special Positions

    • 8 page full colour
    • 6 page full colour
    • 4 page full colour
    • 3 page full colour
    £44,850
    £34,850
    £24,850
    £19,715

    $85,200
    $66,200
    $47,200
    $37,400

     Reprints




    Specifications

    A4 Specifications

    Order Reprints

     

    MEDIA PARTNERS

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