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TOUCH BRIEFINGS - INFORMATION SECURITY 2007 - MARCH 2007

An in-depth, thought-provoking and informative report and supporting website focusing on latest developments and hottest issues within the information security sector from a user, technological, policy and regulatory perspective.

nt/PressRel
Contents:

	Executive Summary
	Advisory Panel
	Editorial Content
	Project Format
	Distribution and Readership
	Reader Response Service
	Response Reports
	Advertising Package
	Advertising Rates
	Benefits
	Specifications

Executive Summary

Touch Briefings Information Security 2007 - Information Security is acknowledged as a vital component for corporate success. In the wave of new information security threats Touch Briefings' Information Security 2007 will help find the best security solutions on the market, through expert view and opinion to product specific reviews.   The process of assessing risk and securing the informational assets of any organization continues to change and grow in complexity. Legislation, new threats and interconnected networks continue to make the security professional’s task more difficult and daunting. Touch Briefings' Information Security 2007 will assist practitioners in preparing for the threats and issues they face in today's ever-changing business environment.   The publication will allow CEOs, IT Directors and IT Managers the opportunity to assess the types of systems seasoned security professionals see as being the most effective. Covering all aspects on the security hot-topics list, writers will discuss legal intricacies, ethical views of the industry, and solutions to real problems. Each day, new technologies and tools appear on the market. Touch Briefings' Information Security 2007 does not merely note the risks - it addresses and presents the solutions in technologies, methodologies, products and services. The publication is an educational tool that will cover best practices and will serve as a forum for the information security industry, not only delivering the most salient information to the industry's key decision-makers, but also creating a platform on which to showcase the most innovative solutions. Touch Briefings' Information Security 2007 is the key to staying current in this dynamic, ever-changing field.

Advisory Panel

This publication will be guided by an Advisory Panel comprising figures at the forefront of the industry, applying their wide-ranging experience and expertise to ensure the publication addresses the most important and salient issues affecting the Information Security panarama. Confirmed Advisory Panel members include: Leroy Budnick, Chair, Storage Network Industry Association Security Forum Vincent Franceschini, Chair, Storage Network Industry Association Manuel Huettl, Director, European Expert Group for IT Security Harry Mason, President, SCSI Trade Association Michael W Thomas, President, Customer Relationship Management Association

Editorial Content

The purpose of Touch Briefings' Information Security 2007 is to bring together IT directors and managers, security architects, industry leaders and researchers from the information security field to address hot issues and discuss the challenges facing information security. The publication will include technology articles, presentations and case studies covering areas including:   Compliance Storage Education and Training Business Continuity Information Lifecycle Management Identity Management Cryptography e-Identification PKI Biometrics Technical Solutions Trusted Computing Rights Management Services Emerging Security Technologies Mobile Security Privacy & Data Protection, Cyberspace Regulations Security Management Security Standards Email Security e-Government Applications e-Health Applications ILM and Compliance Network Attached Storage SAN Switches Virtualisation ID Cards

Project Format

Publication The report will be produced to the highest quality in A4 letter size and printed on 115gsm ultra-white art paper. Website A dedicated area will also be included on the Touch Briefings website and will include five sections: 1. The Publication – reproduced in full 2. Reference Section – containing detailed information and statistics on developments in each region 3. Technology & Services Section – containing technical articles provided by the advertisers 4. Supplier Zone – categorising advertisers by industry sub-sector. A full page for each advertiser will include: a. Name, address and all contact details, with email link b. URL link to the advertiser’s website c. Corporate logo d. Abstract of the technical article, provided by the advertiser, designed to optimise spidering from Google and bring external visitors directly to the advertiser’s Supplier Page, plus link to the article itself e. Links to the advertisers own corporate website to promote: testimonials, products and services, corporate presentations, press releases and case studies 5 -Mail Response Service – allowing readers to quickly request more information on the products and services advertise

Distribution and Readership

Information security is fundamental to business. Readers will be given a comprehensive picture of the challenges that need addressing when managing an effective security strategy.  DISTRIBUTION BY JOB TITLE  CSOs Managing Directors Directors of IT Departments IT Security Professionals Analysts Computer Specialists Crime Prevention Specialists  Technical Support Services  Senior Risk Directors  Network Engineers Security Architects Directors of Information Risk VERTICAL DISTRIBUTION   Government, Medical, Education and Business Services have the highest spending power on IT products - We tailor our circulation to these markets. Touch Briefings' Information Security 2007 will also be distributed to the FTSE 250 companies.

Reader Response Service

Touch Briefings' Information Security 2007 is geared to generate qualified responses by providing a unique link between advertisers and the buyers that they need to reach. Touch Briefings have developed a unique targeted approach spanning each component involved in the Advertising Package to best exploit each market and provide maximum return on investment. Book Each report has a specifically designed Reader Response Card to allow readers to request further product and company information directly from Touch. The Response Unit has, furthermore, developed a response carrier sheet, which is distributed with each briefing to further promote the advertiser’s products and services to our readership. Website The Supplier Zone is an integral aspect of Touch’s upgraded website, launched in January 2004. Each advertiser will be designated a full page in which to further promote their company and its products and services. An abstract of the company’s technical article will enhance new traffic from the key search engines, while the page is designed to include a number of links to the advertiser’s own website. As outlined in the Publication Format, each Supplier Page will include: Name, address and all contact details, with email link URL link to the advertiser’s website Corporate logo Abstract of the technical article with links to the advertiser’s own corporate website to promote testimonials, products and services, corporate presentations, press releases, and case studies

Response Reports

All specific reader responses will be forwarded to the advertiser within 48 hours. The Touch Briefings Response Unit will forward a monthly comprehensive Response Report to the advertiser in spreadsheet format for ease of integration into your own prospect database.

Advertising Package

A strategic advertising position An electronic version of the publication on our website A technical editorial article of 1,500–2,000 words, including diagrams or photographs for the Technology & Services Section of the website in a PDF file A dedicated page within The Supplier Zone on our website for 12 months after publication including: Abstract of the technology article inviting readers to view the article in full, and to draw visitors from Google Corporate logo placement A hyperlink to your company website An e-mail link to your sales department Facility to include details of current products and services, press releases and presentations via links to your own company website A reader response service in operation for 12 months after publication Reader Response Card System Carrier Sheet Response System Direct e-mail and hyperlink from Supplier Zone Regular Response Reports e-mailed directly to your sales department

Advertising Rates

Advertising Rates 4 Colour 2 Colour Black & White £ US$ £ US$ £ US$ Double Page £12,230 $23,237 £11,020 $20,938 £10,415 $19,789 Single Page £6,950 $13,205 £6,290 $11,951 £5,740 $10,906 Half Page £3,800 $7,220 £3,450 $6,555 £3,100 $5,890 Special Positions £ US$ Opposite Foreword £10,500 $19,950 Opposite 1st Contents Page £9,500 $18,050 Opposite 2nd Contents Page £8,500 $16,150 Opposite 3rd Contents Page £8,000 $15,200 Special Advertising Packages £ US$ Platinum Package Gold Package £40,000 £25,000 $76,000 $47,500 Contents Page Logo £8,250 $15,675 Other Promotional/ Commercial Positions Book Marks Stitched Inserts Loose Inserts Wraps Gatefold Adverts £14,495 £14,495 £14,995 £12,995 £23,200 $27,540 $27,540 $27,540 $24,690 $44,080 Special Positions 8 page full colour 6 page full colour 4 page full colour 3 page full colour £44,850 £34,850 £24,850 £19,715 $85,215 $66,215 $47,215 $37,460 Reprints Click here for Rate Card

Benefits

Target senior level executives and decision-makers with your advertising message. Generate enquiries and sales leads from leading industry decision-makers and buyers for your salespeople to follow up on. Increase your presence at the leading industry trade shows and events. Write about the technologies and solutions that you provide.

Specifications

Specifications

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