Cardiovascular disease remains the leading cause of death in developed countries (source: BCC Inc., August 2004) and accounts for four million deaths each year in Europe, over 1.5 million of which are in the EU (source: Heart European Network 2004). Coronary heart disease is the most common cause of death in Europe, at a rate of one in five. (Source: DataMonitor, July 2005)  EU health ministers have recognised this and encouraged Member States and the European Commission to advance treatment and encourage research (source: European Commission June 2004).

As a result, this recommendation has taken root, the worldwide market for prescription cardiovascular medications, which topped US$75 billion in 2004, will surpass the US$100 billion mark by 2008 (Source: Kalorama Information, May 2005). A similar trend with devices has followed suit. Europe is the third largest regional market for cardiovascular monitoring equipment (Source: Frost & Sullivan March 2004).

Following positive feedback received from the inaugural editions of both Business Briefing: US Cardiology and Business Briefing: European Cardiology by readers, media partners and clients alike, Touch Briefings is pleased to introduce European Cardiology 2006.

European Cardiology 2006 will bring together leading industry experts in each specialised sector within cardiovascular care, in order to provide physicians, surgeons and professionals who come into daily contact with cardiac patients with comprehensive and thought-provoking information on the latest innovations and developments they require to diagnose and treat their patients effectively.

The publication will be produced with a supporting website, containing technical and specifying information from leading drug therapy and device suppliers in the European cardiology market.

Publication

European Cardiology 2006 will be produced to the highest quality in A4 size and printed on 115gsm ultra-white art paper.

Website

A dedicated area will also be included on the Touch Briefings website and will include five sections:

1.The Publication – reproduced in full

2.Reference Section – containing detailed information and statistics on developments in each region

3.Technology & Services Section – containing technical articles provided by the advertisers

4.Supplier Zone – categorising advertisers by industry sub-sector. A full page for each advertiser will include:

a.Name, address and all contact details, with email link
b.URL link to the advertiser’s website
c.Corporate logo
d.Abstract of the technical article, provided by the advertiser, designed to optimise spidering from Google and bring external visitors directly to the advertiser’s Supplier Page, plus link to the article itself
e.Links to the advertisers own corporate website to promote: testimonials, products and services, corporate presentations, press releases and case studies

5.e-Mail Response Service – allowing readers to quickly request more information on the products and services advertise

European Cardiology 2006 will be distributed in March 2006 to a readership of 48,000 senior cardiac physicians (Publisher's Statement) including:

• Directors of Cardiology/Coronary Care Units
• Cardiologists
• Interventional Cardiologists/Radiologists
• Paediatric Cardiologists
• Cardio-Thoracic Surgeons
• Heart Failure Specialists
• Radiologists/Cardiac Imaging Specialists
• Pacing Specialists
• Selected PCPs

European Cardiology 2006 will be distributed to attendees & delegates at key cardiovascular events throughout 2006, including:

The World Congress of Cardiology 2006 (Barcelona, 2 - 6th September 2006)
Heart Failure 2006 (Helsinki, 17 - 20th June 2006)
EuroPCR 2006 (Paris, 16 - 19th May 2006)
Acute Cardiac Care 2006 (Prague, 21 - 24th October 2006)
Europace 2007 (Lisbon,  24 - 27th June 2006)

European Cardiology 2006 is geared to generate qualified responses by providing a unique link between advertisers and the buyers that they need to reach. Touch Briefings has developed a unique targeted approach spanning each component involved in the Advertising Package to best exploit each market and provide maximum return on investment.

Each report has a specifically designed Reader Response Card to allow readers to request further product and company information directly from Touch Briefings. The Response Unit has, furthermore, developed a response carrier sheet, which is distributed with each briefing to further promote the advertiser's products and services to our readership.

Website

Each advertiser will be designated a full page in which to further promote their company and its products and services. An abstract of the company’s technical article will enhance new traffic from the key search engines, while the page is designed to include a number of links to the advertiser’s own website. As outlined in the Publication Format, each Supplier Page will include:

• Name, address and all contact details, with email link
• URL link to the advertiser’s website
• Corporate logo
• Abstract of the technical article with links to the advertiser’s own corporate website to promote testimonials, products and services, corporate presentations, press releases, and case studies