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Touch Briefings welcomes editorial submissions for inclusion within our print reports and website from industry practitioners.
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Contents:
Executive Summary
According to BCC Research, the US dental market is currently worth an estimated $6.7 billion. It is expected to reach approximately $9.4 billion by 2010 with an average annual growth rate of 7%.
The major driving forces behind this growth in the dental sector include an aging population, and increasing public awareness. Although there is a trend showing fewer reported cases of tooth decay and associated treatment, analysts forecast US demand for dental products will grow 5.9% annually through 2008, driven by the growth in cosmetic and restorative dental procedures.
The introduction of new technologies and materials are predicted to make an important impact in the US dental market. At the same time the rapid rate of scientific and technological advancement in recent years is expected to shape the future growth of the market.
Touch Briefings: US Dentistry 2006 will address the needs and requirements of those in the dental community by providing expert opinion on the issues shaping the industry now, as well as reviewing the trends that will impact the future of US dental healthcare. The editorials from opinion leaders and distinguished experts in specific fields of dentistry will cover topics covering new techniques and technological advancements, cosmetic dentistry, infection control, and best practice issues in a modern dental practice.
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Advisory Panel
Dr Frank Caughman, President, Association of Operative Dentistry
Sandra Coulson, President, International Association of Orafacial Myology
Dr Steven Eckert, Vice, President, Academy of Osseointegration
Dr James Giest, President, The American Academy of Oral and Maxillofacial Radiology
Kim Gowey, President, American Academy of Implant Dentistry
Jay P. Malmquist DMD, President, American Association of Oral Maxillofacial Surgeons
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Editorial Content
Touch Briefings: US Dentistry 2006 will include papers and case studies written by senior practitioners and established experts from a range of disciplines covering the following major areas:
- Cosmetic Dentistry
- Laser Dentistry
- Software/ Technology
- Infection Control and Waste Management
- Implants
- Bonding
- Endodontics
- Pain Management
- Anesthesia/sedation
- Pediatric Dentistry
- Eye Safety
- Detection & Diagnosis
- Imaging
- Tooth Whitening
- Orthodontics
The editorial policy has been designed to provide detailed comment on each subject in order to initiate debate among the associated peer groups.
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Project Format
Publication
Touch Briefings: US Dentistry 2006 will be produced to the highest quality in A4 size and printed on 115gsm ultra-white art paper.
Website
A dedicated area will also be included on the Touch Briefings website and will include five sections:
1. The Publication – reproduced in full
2. Reference Section – containing detailed information and statistics on developments in each region
3. Technology & Services Section – containing technical articles provided by the advertisers
4. Supplier Zone – categorizing advertisers by industry sub-sector. A full page for each advertiser will include:
a. Name, address and all contact details, with email link
b. URL link to the advertiser’s website
c. Corporate logo
d. Abstract of the technical article, provided by the advertiser, designed to optimize spidering from Google and bring external visitors directly to the advertiser’s Supplier Page, plus link to the article itself
e. Links to the advertisers own corporate website to promote: testimonials, products and services, corporate presentations, press releases and case studies
5. e-Mail Response Service – allowing readers to quickly request more information on the products and services advertise
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Distribution and Readership
Touch Briefings: US Dentistry 2006 will be distributed in September 2006 to a readership of 50,000 (Publisher's statement) specialists including:
- Dentists
- Oral/Dental Surgeons
- Endodontists
- Orthodontists
- Pedodontists
- Periodontists
- Prosthodonists
- Oral Pathologists
- Dental Hygienists
- Dental Technicians
- Heads of Purchasing at Major Dentistry Chains
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Reader Response Service
Touch Briefings: US Dentistry 2006 is geared to generate qualified responses by providing a unique link between advertisers and the buyers that they need to reach. Touch Briefings has developed a unique targeted approach spanning each component involved in the Advertising Package to best exploit each market and provide maximum return on investment.
Book
Each report has a specifically designed Reader Response Card to allow readers to request further product and company information directly from Touch. The Response Unit has, furthermore, developed a response carrier sheet, which is distributed with each briefing to further promote the advertiser’s products and services to our readership.
Website
The Supplier Zone is an integral aspect of Touch’s upgraded website, launched in January 2004. Each advertiser will be designated a full page in which to further promote their company and its’ products and services. An abstract of the company’s technical article will enhance new traffic from the key search engines, while the page is designed to include a number of links to the advertiser’s own website. As outlined in the Publication Format, each Supplier Page will include:
- Name, address and all contact details, with email link
- URL link to the advertiser’s website
- Corporate logo
- Abstract of the technical article with links to the advertiser’s own corporate website to promote testimonials, products and services, corporate presentations, press releases, and case studies
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Response Reports
All specific reader responses will be forwarded to the advertiser within 48 hours. The Touch Briefings Response Unit will forward a monthly comprehensive Response Report to the advertiser in spreadsheet format for ease of integration into your own prospect database
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Advertising Package
- A strategic advertising position
- An electronic version of the publication on our website
- A technical editorial article of 1,500–2,000 words, including diagrams or photographs for the Technology & Services Section of the website in a PDF file
- A dedicated page within The Supplier Zone on our website for 12 months after publication including:
- Abstract of the technology article inviting readers to view the article in full, and to draw visitors from Google
- Corporate logo placement
- A hyperlink to your company website
- An e-mail link to your sales department
- Facility to include details of current products and services, press releases and presentations via links to your own company website
- A reader response service in operation for 12 months after publication
- Reader Response Card System
- Carrier Sheet Response System
- Direct e-mail and hyperlink from Supplier Zone
- Regular Response Reports e-mailed directly to your sales department
- A complimentary copy of Touch Briefings: US Dentistry 2006
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Advertising Rates
| Advertising Rates |
4 Colour |
2 Colour |
Black & White |
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£ |
US$ |
£ |
US$ |
£ |
US$ |
| Double Page |
£12,230 |
$23,237 |
£11,020 |
$20,938 |
£10,415 |
$19,789 |
| Single Page |
£6,950 |
$13,205 |
£6,290 |
$11,951 |
£5,740 |
$10,906 |
| Half Page |
£3,800 |
$7,220 |
£3,450 |
$6,555 |
£3,100 |
$5,890 |
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| Special Positions
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£ |
US$ |
| Opposite Foreword
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£10,500 |
$18,900 |
| Opposite 1st Contents Page
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£9,500 |
$17,100 |
| Opposite 2nd Contents Page
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£8,500 |
$15,300 |
Opposite 3rd Contents Page
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£8,000 |
$14,400 |
| Special Advertising Packages |
£ |
US$ |
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Platinum Package
Gold Package |
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Contents Page Logo
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£8,250
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$14,850
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Other Promotional/
Commercial Positions
- Book Marks
- Stitched Inserts
- Loose Inserts
- Wraps
- Gatefold Adverts
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£14,495
£14,495
£14,995
£12,995
£23,200
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$26,100
$26,100
$27,000
$23,400
$41,800
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Special Positions
- 8 page full colour
- 6 page full colour
- 4 page full colour
- 3 page full colour
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£44,850
£34,850
£24,850
£19,715
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$80,700
$62,700
$44,700
$35,500
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| Reprints |
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Benefits
- Target senior level dental health professionals and decision-makers with your advertising message.
- Generate enquiries and sales leads from dental health professionals and decision-makers and buyers for your salespeople to follow up on.
- Increase your presence at the leading industry trade shows and events.
- Write about the technologies and solutions that you provide.
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Specifications
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