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Foreword
Welcome to the third in the Pharma Futurology series, where we
present BT’s view of the 21st Century Supply Chain Ecosystem. This
publication is about more than simply the delivery of goods and
services; it aims to investigate the forces of demand and supply as they
affect the entire healthcare environment. The 21st Century Supply
Chain Ecosystem covers the complete support network around a
pharmaceutical company that allows it to understand and satisfy its
stakeholders, to provide the right level of products and services and to
deliver profitable returns.
The 21st Century Supply Chain Ecosystem has its origins in a workshop we
ran in London in September 2008 with pharmaceutical and supply chain
executives from all over Europe. The insights gained from this
brainstorming exercise formed the seed of our thinking, which has grown
substantially since then, shaped by the volatile events in the wider world.
While the scope of the publication has taken us by surprise, the central
message of the importance of communication, connectivity and realtime
decision-making makes perfect sense. These are parts of BT’s core
Stacey Innes
business, and are more important than ever in today’s economy. BT has
European Manager, Strategy and Marketing,
spent years connecting people, businesses and technologies; we know the
Pharmaceutical Sector, BT Global Services
importance of joined-up thinking, and how different elements in an
stacey.innes@bt.com
ecosystem communicate with each other. Without true connectivity
www.globalservices.bt.com
among the players along the supply chain, pharmaceutical companies will
Stacey Innes works as a European Lead for BT’s Global
be limited in their ability to unlock its hidden value.
Pharmaceutical Sector. She is responsible for ensuring BT
delivers compelling customer-focused solutions that deliver
real value for BT’s global pharmaceutical base. She joined
For me, creating this publication has been an enlightening journey. It has BT in 2006 and held a number of positions before joining
encouraged me to think very differently about the supply chain: how it is
the Pharmaceutical Strategy and Marketing team in early
2008. She has experience across a number of disciplines,
broader, longer and deeper. I see the supply chain as much more than a
including brand management, creative advertising,
creation and delivery channel; it is a boardroom vehicle for implementing communications and campaigns, market strategy and
and delivering a company’s strategy. I have learned so much from this
planning, proposition development, channel management
and event management, in organisations ranging from large
journey, and I hope you will also find some food for thought. ■
multinational corporations to dynamic, fast-growing small
and medium enterprises in both the public and private
sectors. A graduate of the University of Gloucestershire
Business School with an honours degree in international
marketing management, Ms Innes also has a passion for
developing and growing people, being one of the youngest
individuals to hold an industry-recognised accredited
qualification as a non-directive performance coach.
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