SAP_masthead_Outsourcing_book_temp.qxd 22/10/2009 10:18 Page 1
Executive Summary 2
Editorial
Managing Editor
SAP
Michelle Grayson
Key Challenges for Pedigree Authentication
Technical Editors
and Serialization—Business Drivers,
Dr Patrick Wong
US Food and Drug Administration Mandates,
Claire Thomas
and Regulations 3
Andy Dé
1
and Mandar Paralkar
2
Sub-editorial Manager
1. Senior Director, Industry Solutions Marketing;
Claire Dunn
2. Solutions Manager, Industry Solutions Management,
SAP for Life Sciences, Healthcare Sector
Sub-editor
Claire Vinent Serialization, Pedigree Tracking and Tracing,
and Standards—State of the Industry 6
Operations Michelle Grayson
1
and Steve Winkler
2
Designer
1. Managing Editor, Touch Briefings;
Christian Fanslau
2. Standards Architect, Standards and Open Source Group, SAP
Business Development
Ensuring Patient Safety with Radiofrequency
Associate Director—
Identification Solutions 9
Bespoke Publications
Brian Brown
David Ramsey
Associate Director of Logistics and Analytics, Cephalon, Inc.
Serialization as a Bridge Between Life
Sciences and Healthcare—Track and Trace
from the Plant to the Patient Bedside 12
Editorial Contact
Mandar Paralkar
1
and Andy Dé
2
Dr Patrick Wong
1. Solutions Manager, Industry Solutions Management;
2. Senior Director, Industry Solutions Marketing,
T: +44 (0) 20 7452 5181
SAP for Life Sciences, Healthcare Sector
F: +44 (0) 20 7452 5050
E: patrick.wong@touchbriefings.com
In association with:
Business Development Contact
David Ramsey
T: +44 (0) 20 7452 5152
F: +44 (0) 20 7452 5606
E: david.ramsey@touchbriefings.com
Touch Briefings is the trading name of Business Briefings Ltd, a Touch Group plc company
All information obtained by Business Briefings Ltd and each of the contributors from various sources
is as current and accurate as possible. However, due to human or mechanical errors, Business
Briefings Ltd and the contributors cannot guarantee the accuracy, adequacy or completeness of any
information, and cannot be held responsible for any errors or omissions, or for the results obtained
from the use thereof.
Where opinion is expressed, it is that of the authors and does not necessarily coincide with the
Published by Touch Briefings
editorial views of Business Briefings Ltd. Statistical and financial data in this publication have been
compiled on the basis of factual information and do not constitute any investment advertisement or
Printed by Imprenta Colour Ltd
investment advice.
Worldwide distribution by Imprenta Ltd ©2009 All rights reserved